Gadgets To Help Save Our Environment – Towards A Greener, Cleaner Planet

Transportation is a major contributor to pollution and the green house effect that is leading to global warming culminating in the melting of the polar ice caps and the heating of the environment as a whole. The fuel emissions from internal combustion vehicles are a major contributor to green house gases. An innovation called the ‘Scrubber’ is fitted on to the exhaust of polluting vehicles to reduce the pollutant emissions. The scrubber is nothing but a water filled container that is fitted on to the exhaust line of the vehicle with an electronic pump to force the exhaust out through the water filled tank. This liquid treated with some chemicals, removes the carbon monoxide from the exhaust and the suspended particulates as well. The result is almost no pollution into the environment. The liquid is later treated and disposed of.Conventional fire-extinguishers use ozone depleting agents to extinguish fires. Airbus has developed an eco-friendly fire extinguisher that does not use Halon as the extinguishing agent. This extinguisher is manufactured by Siemens for in-flight fire extinguishers. The eco-friendly extinguisher will finally make it into the market for conventional use in buildings and homes.A lot needs to be done to develop gadgets that will help us to protect our environment. Government Agencies here is an opportunity for you to fund research in this area. Additionally economic incentives for people to use eco friendly gadgets will also go far. This could take the form of sales tax / VAT exemption on eco friendly gadgets or tax rebates on your Income Tax return for use of higher priced eco friendly gadgets.

What Is Digital Marketing?

When we use the word “Digital Marketing”, we are actually referring to online marketing efforts from a brand.Therefore, if you are asking what is Digital Marketing (DM), here is your answer:This is a practice in Business through which advertising messages are delivered through online channels such as websites, mobile apps, search engines, social media and emails. It helps a brand generate interest in their products among their consumers.Though DM started gaining popularity in the year 2000. In the last couple of years it has revolutionised marketing communication.In a real sense:It is brand messaging (Advertisements) delivered through electronic channels such as Television, Radio, Internet etc. Electronic channels generate, store and transmit data in the series of the number 0 or 1.Therefore,It can happen both Online and Offline.If the above is true, thenIt existed ever since Guglielmo Marconi sent first wireless signals in 1896.Isn’t that crazy!However, the simple definition of DM does not say enough about the practice of digital marketing in today’s world.This meaning is useless as technology is just the enabler of digital marketing. So let us understand what exactly digital marketing is?What is Digital Marketing in Today’s Context?In today’s context:It is a set of interactive marketing promotion activities which are done online. These activities help an individual or organization reach its target audience and achieve its business & financial objectives.Therefore when we say digital marketing, we are essentially referring to Online Digital Marketing.The other form of DM is offline digital marketing, which happens on other electronic devices such as Radio or Television.I know you are not here to read about radio or TV, so I will spare you (though I have invested millions of dollars on Offline marketing during my career).Going forward in this article when I say “DM”, I am actually referring to “Online Digital marketing”, as that is what you intend to read here, right?

It is a set of marketing activities and not just one activity.

It is Interactive and not just one way. It enables two-way communication and is much more engaging compared to the other marketing methods. Interactivity is what distinguishes it from advertising on Television, which is also electronic but not interactive.

It happens online. What it essentially means is that the activity is carried out on the Internet or telecom networks. Though it happens online, it can empower both the virtual or offline world. An example of DM in the virtual or online world is email marketing or social media marketing or search engine marketing. In the colloquial sense when we say digital marketing we refer to virtual or online marketing only. An example of this in the offline world is the use of tablets to showcase product offerings at a retail store.

It helps an individual or organization. It is useful not only for large companies but also for individuals as well, unlike TV or newspaper advertising. One can take advantage of digital advertising on small budgets as well.

It helps reach and engage the target audience. It is focused, and one can use multiple targeting methods to reach their audience.

It helps achieve business and financial objectives. It is measurable & ROI driven. It helps achieve business & financial goals.

I hope this helps. Let me know if you need any further info!

My Top Three Tips to Help You Build an Excellent Brand

Building a brand requires a good grasp of proven marketing trends that work well with that particular brand. Setting a brand apart from the competition requires attention to the quality of the brand and competitive pricing of the brand. My top three tips to help you build an excellent brand that pique the interest of a targeted customer are also good marketing strategies.Quality of the Brand through Tagging LogosProduct quality is emphasized with my top three tips to help you build an excellent brand. Brand strength is important to a business. Marketing a brand based on trends, marketability and customer reviews is a key factor in my top three tips to help you build an excellent brand. Quality brands are brands that customers know, use and trust. Tagging a brand includes giving the brand a uniqueness. Logos are used by major corporations to promote the quality of their brands through identification. A brand logo can speak volumes about a product to the customer. With the logo, a business should use a tag line. A tag line is used to describe logo and the brand. Tagging a brand identifies its quality to customers and expresses the uniqueness of the business. This line could be a business motto or based on customer feedback of the product. One important part of my top three tips to help you build an excellent brand is that a logo should be immediately identifiable to a product, and a tag line should be short enough to remain in the minds of customers.Competitive PricingTurnover, profit and pricing are the subjects surrounding my top three tips to help you build and excellent brand.  Consumers shop by value and purchase products based on quality and savings to be had with a brand. Competitive pricing is important to the overall building of a brand. A business that strives to stick with competitive pricing based on quality should be aware of two key factors. The first is regard of pricing as a basis of turnover and profit.  Setting a brand’s price too low will cause customers to assume that the quality of the product or service is lacking, which will cut you’re your profits. Price setting a brand higher than other competitors and customers will put turnover at risk. Pricing should be based on existing customer loyalty and distinguishing product brand benefits and quality from those of competitors. Secondly, using the trends and marketability of a product to ensure profit and turnover is another good way to keep tabs on pricing strategies. Supply and demand is the oldest marketing strategy in the business. Using this strategy in conjunction with my top three tips will help you build an excellent brand.Emphasis on Perfecting Your Ad Campaigns Ad campaigning is an important step in my top three tips to help you build an excellent brand.  Ad campaigns capture attention, draw traffic to a website, and promote brand value. A business profile is worthless without a good ad campaign. Advertising a brand or business product takes a budget and a good sales team to produce the desired results – a profitable business. Three important factors in a successful ad campaign are budget guidelines, analytical reports and ad targeting. Budgeting advertising includes good research in promoting a brand through inexpensive ads. A business should go with a cost-effective ad campaign that procures an advertising media package. Often, an affiliated company will offer these campaigns to a business. My top three tips to help you build an excellent brand are based on advertising tactics that work.

How to Take Care of Your Overseas Property for Rent?

During last few years’ investment in property and real estate has emerged as one of the most profitable businesses throughout the world. One of the main reasons behind this is due to the migration of people towards urban areas for various reasons and secondly it is dream of every person to live in his own house. However with the increasing price of land it is not possible for everyone to construct their own house and the result of which is that they have make their dream come true by purchasing a property. There has been a big increase in the number of investors wanting to buy property overseas and renting it out either to locals or as a holiday home which can generate some huge profits for the owners over the long term. In-fact it would not be wrong to say that renting property is now one of the best sources of retirement income or additional income.Most people dream of building their own property overseas and renting it out but it is not always easy to do. There are many factors to consider with overseas tax laws and land legislation. Having your own overseas property to rent is also not easy and you must take care to use regulated and reputable businesses to help you do this. There may also be instances of social issues elements that need to be considered and a small mistake could cost you dear. This problem becomes more severe if you have overseas property for rent, because as your property is located overseas it is not possible for you to visit your property at regular intervals or conduct the background checks of your tenant before renting your property to them. Moreover as you are not a permanent resident of that region you may not be aware what’s going on in your property and easily rely on anyone to easily take care of the property.But as there is solution to every problem, especially in today’s world where we have access to the internet where we can find various websites that could help you in your search for the perfect property and business to help look after your property and check tenants’ details. Thus helping you to limit the number of problems you may face and keep a steady flow of rent.Apart from this there are various benefits which you can enjoy by taking assistance from these websites involved in business of overseas property. One thing which also needs to be mentioned about these websites dealing in business of overseas property is that besides taking care of your overseas property for rent, they can also assist you in finding suitable property for you or assisting you in finding the right type of property to invest in with the overseas market. Some investors who are due to retire from their job are interested to invest their money in buying properties located in overseas market with the hope of earning huge profits. For such investors these websites have emerged as a useful tool in providing them with all useful information at their finger tips by just filling an application form available on their website and then registering with them.Here they have to provide all required information pertaining to the type of property they want to buy, sell or rent out and the amount they expect to receive from their property or the amount they want to invest to purchase an overseas property. These websites provide them with all the necessary information in line with their requirements to help them in deciding the best profitable deal for them. In simple words it can be said that nowadays you do not have to stay in your native country when you are looking to invest in property overseas and you can get all the help and support from various websites to help you make the decision to buy overseas property or look to rent overseas property.

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